Entertainment Marketplace: Victorious

Tori Vega (Victoria Justice) is a new student at the prestigious performing arts high school Hollywood Arts. Tori feels out of place among the talented students. But with the help of her older sister and new friends, Tori realizes she was born to perform.

Nickelodeon’s Victorious has been performing well, too, since its April 2010 launch. The live-action comedy series has been No. 1 in its timeslot with tweens 9–14 and teens 12–17, reaching 15.1 million tweens and 11.4 million teens each quarter, according to Nickelodeon. The second season of Victorious is underway, but fans won’t have to wait each week for the next episode to find out what’s going on with the show’s characters.

Victorious’ companion website TheSlap.com is a social networking and community site that is used by the characters in the series. Outside of the show, TheSlap.com allows fans to access characters’ profile pages, including uploads (photos, videos, blogs) from the characters and status updates. Fans can comment, take polls, and play show-themed games.

Nickelodeon Consumer Products has also put together a licensing program that encompasses everything from toys and video games to apparel and electronics. The first Victorious products launched exclusively at Walmart stores in the U.S. and Canada this month. More than 250 Victorious-themed products, including apparel, accessories, entertainment, and school supplies from a variety of licensees, will be available at Walmart stores during a special back-to-school window from now until September. Columbia Records/Nickelodeon will release a soundtrack album on August 2 that features music performed by the series’ ensemble cast. Spin Master is the master toy licensee for the brand and will launch dolls, playsets, and roleplay items in October. More licensed products will hit store shelves this fall, giving Victorious fans more ways to become a part of Hollywood Arts High School.

  • Spin Master: Victorious Make It Shine Doll

    Spin Master:

    Spin Master is the master toy licensee for Victorious. The toy company will launch a new line of dolls, playsets, and roleplay items. The Make it Shine Doll bears the likeness of Victoria Justice and sings the show’s theme song “Make it Shine.” Other products include a Locker Decorator that lets fans decorate and personalize mini lockers and a Microphone that allows fans to sing the show’s theme song.

  • D3Publisher: Victorious Time To Shine


    D3Publisher entered into a worldwide publishing agreement with Nickelodeon for video games based on Victorious. Victorious: Time to Shine for the Kinect for Xbox 360 and Victorious: Hollywood Arts Debut for the Nintendo DS allow players to become part of the Hollywood Arts High School world by creating their own characters and becoming a new student alongside Tori Vega and the Victorious cast.

  • FAB Starpoint: Victorious Make It Shine Backpack

    FAB Starpoint:

    Victorious-themed backpacks, such as the Make it Shine backpack, are available exclusively at Walmart from licensee FAB Starpoint.

  • Paramount Home Entertainment: Victorious: Season One, Volume One DVD

    Paramount Home Entertainment:

    Paramount Home Entertainment released Victorious: Season One, Volume One on July 5. The two-disc set includes the first 10 episodes of the series with an extended version of the pilot, special features, and guest appearances by Jerry Trainor (iCarly) and celebrity blogger Jared Eng (JustJared.com).

  • Jerry Leigh: Victorious Star Quality T-Shirt

    Jerry Leigh:

    Victorious-themed T-shirts from Jerry Leigh are available at Walmart stores as part of the special back-to-school Walmart exclusive. Shown is the Star Quality T-shirt.

  • Sakar: Victorious MP4 Players


    Beginning this fall, Sakar will launch more than 20 Victorious-branded electronics and computer accessories. The Sakar products will include MP3/4 players (shown), boomboxes, karaoke machines, text messengers, digital cameras, and portable DVD players. Non-electronic merchandise such as computer sleeves and gaming accessories will also join the lineup.

  • Innovative Designs: Victorious Notebooks

    Innovative Designs:

    Innovative Designs produced a variety of Victorious stationery, including notebooks, as part of the Victorious Walmart exclusive.

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