CPLG Signs Degrassi for Licensing Program
Copyright Promotions Licensing Group (CPLG), Cookie Jar’s licensing arm, has been named worldwide licensing agent for the Degrassi television franchise. This is the first time that Degrassi apparel and books will be available at retail.
Building on Degrassi’s 30 years of success on air, CPLG will target teen girls and young adults, offering these fans a wide range of consumer products including apparel and publishing. CPLG has kicked off its licensing program by signing 5th Sun as the apparel licensee. 5th Sun’s Degrassi T-shirts will be available exclusively at Hot Topic starting this summer.
Guinness World Records in Deal with License India
Guinness World Records announced the appointment of License India to develop and implement licensing programs in India. During the two-year agreement, License India will be responsible for creating suitable product and promotional opportunities within stationery, back to school, and gift categories.
License India is a part of the Franchise India Group, bringing the expertise of more than 11 years in marketing, events, brand development, opportunity identification, business’ matching and consulting.
This is the second appointment Guinness World Records says it has made this year for international representation rights. The news follows the recent announcement in March that it appointed Exim Licensing Group to handle all South American territories. This is part of Guinness World Records’ global expansion plan.
Dilbert Coming to a Presentation Near You
Resolution, Inc, The Dilbert Store’s e-commerce provider and licensee, pioneered the system that allows anyone interested in utilizing a Dilbert strip in their work to visit thedilbertstore.com and click the licensing tab to easily purchase reuse rights to a strip or strips.
Prospective purchasers utilize The Dilbert Store’s “Strip-O-Matic” to search more than 7,660 Dilbert Comic Strips by character, date range, keyword, or a combination of all three.
After securely purchasing a strip for reuse, customers can immediately download strips for use. In addition, the user can also purchase tees, prints, or mugs customized with the same Dilbert comic strip. This online process provides consumers with a full service store with immediate delivery of licensed assets.
“Its a whole new way to handle intellectual property management,” says Scott Adams, Dilbert’s creator.
The Last Airbender and Bazooka in Deal
In conjunction with the July 2 release of M. Night Shyamalan’s The Last Airbender, a film based on the Nickelodeon series, Bazooka Candy Brands will launch a multi-platform merchandising program for its top candy lines this month.
The Last Airbender merchandising units will contain top-selling non-chocolate candies Baby Bottle Pop candy, Jumbo Push Pop lollipop, and Juicy Drop Pop candy. The merchandisers are constructed to create a 3-D appearance of the characters battling each other.
As part of the campaign, Bazooka Candy Brands will create an online destination with the development of a promotional website, Candymania.com. This will house a major multi-level game featuring characters from the movie. Retail initiatives will also be supported by extensive television and online advertising on kid-oriented outlets to increase awareness.