The Apollo Signs with Act III Licensing
Act III Licensing announced the addition of the historic landmark Apollo Theater to its client roster. The initial licensing program will focus on apparel, accessories, stationery, and wall art among other categories.
Frank Schiffman bought an old burlesque theater in 1934 on 125th Street in Harlem. He renamed it after the Greek God of music and light, and since then the Apollo has been known as the place “Where Stars are Born and Legends are Made.” It’s home to thousands of major performance artists, fans, and patrons of the arts from around the world. The legendary venue has launched the careers of icons such as Stevie Wonder, Michael Jackson, James Brown, Sarah Vaughan, Billy Holiday, Celia Cruz, Gladys Knight, Tito Puente, and Lauryn Hill and continues to maintain its position as the nation’s most popular arena for emerging and established African-American and Latino performers.
KidzBop.com, Chronicle Partner for Contest
KidzBop.com and Chronicle Books, have teamed up to launch The Totally Weird Super Contest to support the latest release in the publisher’s best-selling Worst-Case Scenario series, The Worst-Case Scenario Survival Handbook: Weird Junior Edition. The interactive contest will be hosted on KidzBop.com using the site’s proprietary Super Contest platform, the web’s first-ever kid-created online contest application, and invites kids to upload videos explaining the weirdest, strangest, or creepiest thing they can imagine for a chance to win prizes. The five week contest kicked off on May 20 and runs through June 26. Kids can enter at www.kidzbop.com/totallyweird.
Henson Expands in Asia Pacific Region
The Jim Henson Company announced the signing of Wild Pumpkin, Medialink, and Empire to further enhance the awareness of its properties in the Asia Pacific region.
Wild Pumpkin will represent various brands in Australia and New Zealand including Sid the Science Kid, Dinosaur Train, Fraggle Rock, and lifestyle brand Skatelab.
Nickelodeon Australia currently airs Sid the Science Kid and will debut Dinosaur Train in the fall. Medialink will represent the Dinosaur Train property in Singapore,
Malaysia, Thailand, Indonesia, Philippines, Hong Kong, China, and Taiwan. Empire will represent the properties Sid the Science Kid and Fraggle Rock in those same territories.
Sesame Workshop, Todd Parr Collaborate on Segment
Sesame Workshop and children’s author and artist Todd Parr have collaborated on a one minute segment, designed to help children contend with their innate childhood fears, which is scheduled to air this fall.