GreenLight to Represent Charlie Chaplin
GreenLight, a global media licensing, talent negotiation, and rights representation consultancy, announced that it has been selected to represent Charlie Chaplin.
According to the agreement, GreenLight will represent Charlie Chaplin in most territories worldwide, managing advertising, promotion, and merchandising with access to his name, nickname, image, likeness, signature, and trademarks. In addition to Chaplin’s image and personality, GreenLight will also have access to images from his famous films such as Modern Times, City Lights, and The Kid.
Charlie Chaplin was an English comic actor, film director, and composer known for his work during the silent film era. While best known for his role as The Tramp, Charlie Chaplin’s versatility extended to writing and music.
JRL Signs SentrySafe for Licensing Program
JRL Group, Inc., a full-service licensing agency, announced that it has entered into an exclusive representation agreement with SentrySafe, the residential and light-commercial protective storage solutions company. JRL Group will develop and manage a strategic licensing program under the SentrySafe brand that will expand upon the brand’s superior reputation of protecting and organizing the important and irreplaceable.
For more than 80 years, SentrySafe has been the world leader in fire-resistant security storage.
JRL Group will target office supply, hardware, and mass retailers to distribute a wide range of SentrySafe-branded products for launch in 2012.
Manhattan Toy to Distribute Korea’s EDTOY
Manhattan Toy announced that has been named as the exclusive North American distributor for Korea’s EDTOY. EDTOY offers a collection of wooden building and construction toys.
“EDTOY products feature a patented Rotating Magnet Technology connection system that is unique from any other building and construction sets currently available,” said Mike Klein, president of Manhattan Toy, in a statement. “This technology uses rotating magnets that enable the blocks to securely connect together regardless of the polarity of the magnets and also emit an audible clicking sound when the blocks are rotated, adding to the overall play value of the sets.”
The initial collection will include eight vehicles, four dinosaurs, and two building sets that are made from high-quality beechwood, says Manhattan Toy. The line is designed for kids ages 3 and up.
Kids II Acquires Taggies, Rhino Toys
Kids II, Inc., announced the acquisition of two companies: Rhino Toys and Taggies.
Rhino Toys product line, including the flagship product known as the O-Ball, provides tactile, and high-performance play. Kids II plans to strengthen, reinvent, and add designs to the collection.
Originally created as plush security blankets with satin ribbon loops, Taggies has transformed into a lifestyle brand offering its signatures blankets in new designs, plush toys, apparel, and accessories. Kids II will maintain Taggies quality while expanding the collection with new products.
Taggies and Rhino products are available in stores now, and more products under the Kids II umbrella are expected to debut soon.
HillBilly Signs Trademarketing Resources
Trademarketing Resources, Inc., (TRI) has been signed by the HillBilly brand to create a comprehensive licensing program. TRI will create a program spanning products such as apparel, beverages, home furnishings, automotive, and many more.
Licensing Show Photo Recap
Last week’s Licensing International Expo in Las Vegas had a positive energy. Much like Toy Fair in New York this past February, the collective licensing industry feels that the worst of the global economic problems are behind us. Certainly things aren’t perfect as material and labor costs are higher and certain economies are still in a lot of trouble. However, the overall prognosis for the future is good. Exhibitors were confident about what they presented and were happy with the show’s retail participation.
The buzz on the show floor was coming from the Saban Group. There was a Power Rangers flash mob staged during the Expo. There were plenty of announcements regarding the future development of Saban’s recently acquired Paul Frank brand.
Mind Candy’s Moshi Monsters was also a hot topic of discussion. Many are interested in the license, interested in how much penetration it will have in the U.S., and what the long term positioning is for the property. It was standing room only to get the answers to these questions during a Wednesday afternoon briefing from CEO Michael Acton Smith. The company is developing a content-rich site and positioning many aspects of the site as “Facebook for kids.”
There was also a lot of excitement coming from The Licensing Company (TLC) booth. TLC used the show to officially announce its relationship with Jeep. In addition, TLC pulled out all the stops by bringing in Budweiser’s Clydesdale horses to celebrate TLC’s signing of Budweiser.
Check out photos from the show floor here.
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