aNb Media News, January 14, 2013

Sidekix, Zoobies Enter Partnership

Plush maker Sidekix announced that it has entered into a strategic partnership with plush maker Zoobies.

As part of the partnership, the companies will collaborate on marketing and product development initiatives. Additionally, Zoobies plans to leverage its extensive international distribution network to introduce Sidekix into more retail locations globally. Currently, Sidekix are sold in approximately 50 retail outlets across 12 states as well as through its website.

Sidekix are two-in-one toys that transform from 6-inch animals to super-soft balls that children can toss around. Sidekix come with magnets in their arms so that they can stick to anything that’s metal such as lockers. They also have plastic clips that allow them to be clasped to backpacks, bags, etc.

Zoobies, whose plush transform into blankets, will debut new Sidekix product line in February during New York Toy Fair.

Talpa Acquires Interest in Identity Games

Talpa Holding N.V. announced that it is acquiring a substantial interest in game company Identity Games. Talpa says its interest in Identity Games stems from the development of the GameChanger, the electronic game board for the iPad.

“With the GameChanger, Identity Games takes playing with tablets to the next level,” says Talpa CEO Pim Schmitz. “The integration of television, games, and apps is moving rapidly. Tablets and smart phones are the second screen and, as producers, we want to make the best possible use of the potential they offer. People at home want to do more than just watch television; they want to participate. But we also see opportunities for a great new board game based on the ‘I Love My Country’ format, for instance,” says Schmitz.

KidsCo Transmits from Corus Quay

As of January 8, 2013, KidsCo, the international children’s television channel, a joint venture owned by NBCUniversal and Corus Entertainment, will be broadcast from Corus Quay in Toronto. From its state-of-the-art facility, the channel will be delivered to more than 100 territories in 17 languages. In addition, Corus will also oversee the channel’s programming and scheduling as well as collaborating on marketing and on-air promotions. The refreshed on-air look developed by Corus will be complemented by original, new content and a new website.