aNb Media News, May 29, 2014

Babies “R” Us, Disney Baby Partner on Registries

Babies “R” Us (BRU) and Disney, with its Disney Baby brand, are teaming up to bring more options to parents through combined offerings of products and services. Inclusive of online and in-store components, the relationship will bring the Babies “R” Us Registry to an expanded audience of expectant parents on and broaden access to Disney Baby products through BRU retail locations and marketing vehicles.

Through this collaboration, expectant parents can now create, access, and share their BRU Registry from Other highlights include:

  • BRU will carry the broadest assortment of Disney Baby products in the market and will promote them regularly in-store and via its marketing vehicles.
  • Locate products online at and adding them directly to a BRU Registry.
  • A featured Disney Baby Brand Shop on, allowing access to products and information directly.

AnagramExtra Created to Service Specialty Retailers

Mayflower Distributing has partnered with Anagram International, maker of foil balloons, to create AnagramExtra, which is a curated collection of best-selling balloons selected to help grow the business of specialty toy retailers.

The program will offer a variety of licensed and non-licensed balloons in many sizes. Each balloon is equipped with the self-sealing reusable valve developed at Anagram. Automatic balloon-filling regulators make inflation effortless, says the company. All of the accessories and merchandising tools that retailers will need are available with the program, according to Anagram. More information about the program will be available at booth No. 822 ASTRA Marketplace and Academy June 8–11 in Phoenix.

Reeves to Distribute Basic Concepts

Reeves International announced that it has been selected to distribute three new Basic Concepts toy collections of water blasters, air gliders, and themed activity kits to the mass and specialty market in the U.S.

“We are excited to work with Basic Concepts to debut its new Hydro Force, Aero Force, and In-A-Minute brands,” says Bob LaRocca, national sales director of Reeves International. “They are dedicated to applying innovation and performance to simple and creative concepts and they understand summer fun like no one else.”

Retailers can view Basic Concepts at the Reeves International Booth No. 801 at the ASTRA Marketplace and Academy June 8–11 in Phoenix.

Trending on TTPM: Construction Toys

TTPM is showcasing what’s trending in each specific product category. Today it’s Construction Toys. This trending list is determined by consumers. It’s the number of page views for that item in the previous 30 days and is updated every 24 hours.