aNb Media News, January 27, 2016

New Bob the Builder Series to Air Across Europe

Mattel, and its subsidiary HIT Entertainment, announced yesterday that the all-new Bob the Builder series will air on France 5 as well as several other networks across Europe and beyond including: Z@pplin (Netherlands), VRT (Belgium), Rai YoYo (Italy), E-TV (South Africa), MiniMini (Poland), Turner (UK), RTE (Ireland), and Hop! (Israel).

The new deal comes as Mattel confirms future co-development and co-production of Bob the Builder through a partnership with DHX Media, which was announced on December 15, 2015. The agreement will see new episodic, short-form and long-form programming of Bob the Builder produced for television and digital platforms. The partnership will also see DHX handle all future global distribution for Bob the Builder.

TIA’s Genius of Play Campaign Signs Meredith Sinclair as Spokesperson

The Toy Industry Association’s (TIA) The Genius of Play, a national movement to raise awareness of play’s vital role in child development, announced that it has signed Meredith Sinclair as its spokesperson. She will be at the Genius of Play booth (No. 354) at the first-ever Play Fair, which takes place on February 13 and February 14 in New York City’s Jacob Javits Convention Center.

Meredith Sinclair, M.Ed. is an educator, monthly columnist for Chicago Parent Magazine, and the creator of the website She is a regular Family Lifestyle contributor to the Today Show and Fox and Friends, and has appeared on The Steve Harvey Show and The Meredith Vieira Show. Her first book Well Played will be published by Harper Collins in June. Sinclair will be onsite at the event to discuss The Genius of Play movement, speaking to play’s vital role in raising happier, healthier, and more successful kids.

Play Fair is hosted by the Toy Industry Association (TIA) and LeftField Media. It will offer an immersive experience for children, parents, families, and teenage and adult collectors. For more information, visit