aNb Media News, January 6, 2016

Patch Acquires Roominate

Patch announced this morning that it has acquired Roominate, which is a line of complete building sets that are designed for girls in order to bridge the gender gap in STEM (Science, Technology, Engineering, and Math). Roominate began with one simple mission: open up possibilities for girls by showing them that creativity and engineering are fun. Roominate currently consists of 12 sets, some of which are designed for ages 6 and up and others for ages 8 and up.

Children can build interactive sets such as a school bus, amusement park, and many more that come to life through the use of things like motors and lights. The interactive app also allows kids to remotely control motors and lights, and get design ideas from other users.

“Patch’s entrepreneurial spirit and innovative culture is exactly what we were looking for to help grow Roominate,” said Roominate co-founder Alice Brooks in a statement. “We’re happy about this significant development and look forward to working with the Patch team to continue to inspire the next generation of innovators.”

The Roominate founders will remain involved and play a vital role in the future of the brand, according to this morning’s announcement from Patch.

“We are excited and honored to take on a concept that gets girls excited about engineering through play,” said Bob Wann, CEO of Patch Products. “It’s also an important move for Patch because Roominate continues the diversification of our line of products: from the best-selling Mirari infant toys, to the educational Lauri brand, to award-winning Patch adult games, and now innovative Roominate girls’ toys.”