aNb Media News, June 22, 2018

littlebitsdonateslittleBits to Donate Portion of Sales to ACLU

As part of littleBit’s Zero Tolerance for Zero Tolerance policy, the company announced that it will donate 20 percent of its direct sales from June 24-30 to the American Civil Liberties Union to help provide legal, and social support to migrant kids.

The company released the following statement:

“At littleBits, we strive to separate politics from our work. But, when human rights are affected, it is no longer about politics; it becomes about justice.

Around 20% of the littleBits team is from different countries, languages, and backgrounds; and, as a first-generation Lebanese immigrant who fled Lebanon three times for her own safety, littleBits Founder and CEO Ayah Bdeir is intimately familiar with the struggle migrants face.

Kids are at the heart of everything we do at littleBits. We firmly believe that #FamiliesBelongTogether so we’re donating 20% of our direct sales from 6/24-6/30/18 to the American Civil Liberties Union to help provide legal, and social support to migrant kids.”

Bdier also plans to personally match a portion of the total donation.

To learn more about littleBits Zero Tolerance for Zero Tolerance immigration policy and Bdier’s full statement, click here.

PYPLAThe Toy Foundation Teams with LA Non-Profit in Event for At-Risk Youth

On June 20, the Toy Foundation (TTF), the philanthropic arm of the North American toy industry, teamed up with the the Los Angeles-based non-profit Dream Center to host a Play Your Part event for LA area children facing abuse, homelessness, hunger, and other adversities.

More than 30 local toy companies, including Bandai, Educational Insights, Funrise, Jakks Pacific, Mattel, Munchkin, Razor, and Wood Expressions, participated in the event—either through toy donations, sponsored activity stations, or company volunteers. More than 20,000 toys were donated by manufacturers, retailers, and distributors to TTF’s Toy Bank.

Volunteers led company-sponsored activity stations for the kids, such as Bubble Pong, build-your-own Disney character, Playfoam, giant tumbling towers, and cornhole. Children received new toys to take home, from board games, coloring craft kits, and hand-painted figurines to puppets, safari adventure games, sports balls, and more.

Toy company volunteers also filled thousands of gift bags with brand-new playthings, which will be distributed by the Dream Center and TTF’s logistics partner, World Vision, to underprivileged youth during the holiday season and to World Vision’s Teacher Resource Center. The event included DJ entertainment to entertain the kids and volunteers while they worked and played.

Disney, Educational Insights, Funrise, GennComm, Jakks Pacific, Mattel, Munchkin, Nickelodeon, NBCUniversal, Playmates, Thames & Kosmos, The Bandai Foundation, Women in Toys, Wood Expressions, and WowWee sponsored the event.