This a.m., aNb Media/TTPM CEO Jim Silver got a first look inside the Toy City/Halloween City by Party City flagship in Rockaway, New Jersey. This location will feature close to 5,000 square feet with about 2,000 SKUs from 150-plus vendors. Toy City will be a destination for all the most in-demand toys this holiday.
Following Halloween, the Toy City portion of the shops will expand into the Halloween areas of the store. Things are still getting set-up right now but as you can see, Party City’s goal it to make the store layout very shopper friendly, allowing visitors to easily navigate to their favorite brands.
Opening in September, there will be more than 50 pop-up locations nationwide to shop. Click here to search on the closest locations in your area.