aNb Media News, August 29, 2018

Labo_workshopNintendo Launches Interactive Nintendo Labo Workshops Nationwide

Nintendo will host a series of Nintendo Labo workshops across the U.S. to provide a safe, family-friendly space to experiment.

Starting in September, the hour-long workshops offer interactive activities using the Nintendo Labo: Variety Kit, as well as on-site lab assistants who will help attendees learn the ins and outs of Nintendo Labo. Admission is free of charge, and kids ages 9–12 are encouraged to attend.

The workshops will visit the following areas:
Phoenix, Arizona Knoxville, Tennessee
Orange County, California Minneapolis, Minnesota
Baltimore, Maryland Charlotte, North Carolina
Philadelphia, Pennsylvania Savannah, Georgia
Denver, Colorado Seattle, Washington

For more information about Nintendo Labo, visit

faoschwarz.WSJFAO Schwarz’ New York City Return Set for November

FAO Schwarz’ new 2,000 square-foot Manhattan home is officially set to open its doors this November in Rockefeller Center. ThirtySixty Brands, owners of the toy retailers, spoke yesterday with the Wall Street Journal about how the new location will be focusing on the in-store experience…toy soldiers included.

The FAO flagship is part of a larger brand push by ThreeSixty Brands, which will also include the launch of locations in LaGuardia Airport this fall and one in China next year through brand collaboration with China’s largest toy distributor, Kidsland.

When aNb Media spoke with ThirtySixty Brands for the February issue of Toys & Family Entertainment (TFE) magazine about the brand’s revitalization strategy, ThreeSixty Brands CEO David Conn commented: “For more than 150 years, FAO Schwarz has provided a magical experience for children of all ages. As pioneers of experiential retail, FAO Schwarz continues to spark curiosity with whimsical displays and interactive components through its shop-in-shops and the forthcoming store opening. Today, drawing inspiration from the original classic products and legendary interactive in-store experience, FAO Schwarz will continue to incite endless possibilities and deliver delightful, yet unexpected experiences synonymous with the world’s most famous toy store.”