Goliath Moves into Italian Market for Growth
Goliath and MacDue have teamed up for the Italian market. Goliath has decided to invest strategically on the Italian market, relying on the distribution expertise of MacDue Spa, a company with a history of toy & game distribution for more than 40 years.
“We are delighted to welcome MacDue’s team to the Goliath family. Having done business together already for many years, they are an excellent fit for us, similar family business principles and with already many products that we also sell in the rest of the world. With our recent acquisitions and European succession ss, it made perfect sense to take this step” says Adi Golad, founder of Goliath.
MacDue, currently the exclusive distributor for Italy of the Maisto, Bburago, Polistil and Rubik’s brands,
will support the launching of Goliath Italy in the distribution of the vast Goliath portfolio – including Otto il Maialotto, Mr Ficcanaso, Acchiappa il Coniglio, Triominos, Sequence, Rubik’s Cube and “Essere o non Essere.”
Supported by a full marketing campaigns, including major TV support, digital marketing and social media straight away, Goliath Italy aims for a Top 10 place on the market in 2019.
Goliath will showcase its entire portfolio of toys and games at Nuremberg Toy Fair and its new showroom in Villasanta (MB).