2019 Toy of the Year Awards Winners Revealed

The Toy Association reveals the winners of the 2019 Toy of the Year Awards, highlighted by the 2019 Toy of the Year: L.O.L. Surprise!


Action Figure of the Year:

Jurassic World Dinosaur Action Figures, Mattel


Doll of the Year:

L.O.L. Surprise! Eye Spy Under Wraps, MGA Entertainment


Collectible Toy of the Year:

LEGO Harry Potter Fantastic Beasts and Where to Find Them Minifigures, LEGO


Plush Toy of the Year:

Star Wars Ultimate Co-Pilot Chewie, Hasbro

Scruff-A-Luvs, Moose Toys


Game of the Year:

Disney Villainous Game, Wonder Forge by Ravensburger


Infant/Toddler Toy of the Year:

Fisher-Price Laugh & Learn Smart Home, Mattel


Playset of the Year:

L.O.L. Surprise! House, MGA Entertainment  

LEGO  Creator Expert Roller Coaster, LEGO


Preschool Toy of the Year:

Fisher-Price Think & Learn Rocktopus, Mattel


Creative Toy of the Year:

KumiKreator, Spin Master


Construction Toy of the Year: 

LEGO Harry Potter Great Hall, LEGO


Tech Toy of the Year:

Arcade1Up, Tastemakers


Rookie Toy of the Year:

Ollyball, The Ultimate Indoor Play Ball!, Victury Sports


Outdoor Toy of the Year:

Glove-A-Bubbles, Zing


Vehicle Toy of the Year:

PAW Patrol Ultimate Reacue Fire Truck, Spin Master and Nickelodeon


License of the Year:

L.O.L Surprise!, MGA Entertainment


Innovative Toy of the Year:

Botley the Coding Robot,  Learning Resources


People’s Choice Award:

Unstable Unicorns, TeeTurtle

During the ceremony, three toy industry visionaries were inducted into the Toy Industry Hall of Fame: Brian Goldner, chairman and CEO, Hasbro; the late Stan Lee, former editor-in-chief, publisher, and chairman of Marvel Comics; and the late Joe Mendelsohn, former president of Kenner Products. They join 71 toy industry luminaries, including Sesame Workshop’s Joan Ganz Cooney and LEGO’s Kjeld Kirk Kristiansen, since the Hall of Fame was established in 1984.


The category winners were selected based on votes from toy retailers (mass and specialty), media, Toy Association members, and consumers. Accounting firm Tate & Tryon confirmed voting calculations and verified the 2019 Toy of the Year category winners. The overall “Toy of the Year” winners were determined by an expert panel that discussed all the finalists before rendering a decision based on TOTY votes, holiday sales, and media buzz (traditional, online, and social). The “People’s Choice” award winner was selected solely by consumer votes cast online. Descriptions of all TOTY finalists can be found at


All proceeds from the TOTY program and event contribute critical funding to The Toy Foundation, which partners with toy companies throughout the year to bring brand-new toys to children in need.