T-Mobile and Viacom have entered into a significant content distribution agreement. Under terms of the deal, Viacom’s portfolio of leading brands — including MTV, Nickelodeon, Comedy Central, BET, Paramount and more — will play a key role in T-Mobile’s delivery of new mobile video services to consumers later this year. The deal enables T-Mobile to bring together live linear feeds of Viacom channels as well as a broad range of on-demand content to serve its nearly 80 million customers.
Last year, T-Mobile acquired next generation cable TV disruptor Layer3 TV, and with that team, talent and technology, the company has been at work readying its first wave of home and mobile TV offerings. In recent months, T-Mobile executives have shared some of the company’s plans to launch first with an in-home TV solution, designed to replace cable for the 5G era, and longer term, executives say the company will introduce mobile TV services beginning with Viacom as a cornerstone launch partner.