Say hello to The Welcome Wagon: A Cubby Hill Tale—Hasbro’s latest addition in their vast collection of story lead brands. Partnering with Abram’s Children’s books for the launch on March 3, 2020 Hasbro plans to roll out the release of additional entertainment and product categories in the future.
Having been in the works for several years, the Cubby Hill community comprised of bears, bunnies, hedgehogs and other cute critters will be launched to the public through a digitally illustrated, picture book written and illustrated by award-winning, Cori Doerrfeld. The story of curious cub on his quest to welcome a new face into the community, embraces the values of inclusion and acceptance.
“Cubby Hill has been a labor of love for all of us here at Hasbro,” said Michael Kelly, VP of Global Publishing at Hasbro. “This is the first time Hasbro has introduced a new brand through books, and we’re excited to be working with Abrams and Cori on this amazing project. From the start, we could see that they embraced our vision for Cubby Hill and all it represents, and we simply cannot wait to share it with the world.”