Kellytoy Expands Line of Collectible Squishmallows


Kellytoy is expanding its Squishmallows line with 17 all-new, collectible Squishmallows characters.

Available beginning this month at national retail chains and online at, the new characters come in four sizes: small (five inches), medium (eight inches), large (12 inches), and extra large (16 inches) with a suggested retail price of $4.99, $9.99, $14.99, and $19.99, respectively.

“We are delighted to welcome Avery, Lucia, Kirk, Skyler, Tracy, and all their new friends into the Squishmallows fold,” said Kellytoy CEO Jonathan Kelly. “Just like our original squad members, these are bursting with personality and make great couch pals, pillows, bedtime buddies, and travel companions—they’ll go anywhere with you.”

New Squishmallows squad members include: Avery the mallard duck, Mateo the Rottweiler, Lucia the lemur, Kirk the koala, Kacye the pandacorn, Sofia the white unicorn, Ilene the pink unicorn, Silvia the purple unicorn, Paco the parrot, Misty the mouse, Violet the octopus, Dexter the green dragon, Miles the teal dragon, Stacy the squid, Skyler the skunk, Keeley the kangaroo, and Tracy the zebra.

Each Squishmallows character’s background story is detailed on its hangtag. The line is made of spandex “EF” and polyester stuffing. They can be machine-washed in cold water and tumble-dried on low heat, but not ironed.

These newest collection of the collectible Squishmallows will be featured, along with other squads, at the Atlanta International Gift and Home Furnishings Market 2020, held January 15-19 (booth #1300) and the New York Toy Fair, held February 22-25 (booths #1376 and #6647).