Haven Global announced a master toy deal with Jazwares for CKN Toys, which will launch to coincide with the debut of a preschool short form series on Nickelodeon and Nick Jr.
Toys will hit shelves on Easter in the U.K., Australia, and Asia with a major U.S. retail launch slated for Fall 2020. The toys are inspired by Australia-based brother duo Calvin (7-years-old) and Kaison’s (4-years-old) unscripted content from YouTube to “pre-coolers” around the world!
CKN Toys launched in March 2015 and currently has 13 million YouTube subscribers and more than 12 billion views with their largest audience being in the U.S., averaging 86 million views per month.
“Calvin and Kaison are a very special new addition to our portfolio,” said Laura Zebersky Chief Commercial Officer, Jazwares. “Their adventurous spirit and unique way of connecting with kids around the world, made them a perfect fit. We’re thrilled to bring them to aisle globally in alignment with Nickelodeon’s content schedule.”
The toys will appear in Calvin and Kaison’s upcoming YouTube content and their new short form series, which will air next year on Nickelodeon and Nick Jr.’s linear and digital platforms in Australia, the U.K., and Canada.
“We were impressed with Jazwares’ innovation, speed to market, and intuition; Jazwares could see that CKN Toys was a huge success, and have since become the first of many partners on board,” said Tom Punch, Managing Director for Haven Global, the Global Licensing Agent for CKN Toys. “The toy line looks amazing, and is a uniquely collaborative effort between Jazwares and the two brothers, resulting in toys made by kids for kids.”