Shopkins is expanding on its line of Shopkins Real Littles collectibles.
Real Littles are miniatures of household brands with a matching Shopkin inside, and now they’re bringing micro-versions of frozen foods to the toy aisle in partnership with the Unilever family of brands, Conagra, and Kellogg’s. Tiny versions of Popsicle, Good Humor, Klondike, Breyers ice cream, Marie Callender’s pie, Morningstar Farms foods, and more will be hitting shelves in January 2020.
The new Real Littles Mini Packs feature an unboxing experience, during which collectors dunk the Mini Pack ice bag in water and swish it around. The outer packaging melts to reveal a surprise Shopkins Real Little. The new line features more than 40 new Shopkins.
Real Littles launched in August 2019 with Kellogg’s, Conagra, Welch’s, and Skechers, selling out across retail. It was named a top toy by the National Parenting Product Awards, Romper, and the Toy Insider and was nominated for a TOTY as Collectible of the Year by the Toy Association. To date, more than 600 million Shopkins have been sold worldwide, establishing a $5 billion brand. Recently, the Shopkins YouTube channel reached more than 1 billion minutes of watch time, which is nearly 32 years of continuous viewing.
“We’ve been so excited to see growth in the Shopkins brand with Real Littles,” said Paul Solomon, co-owner, Moose Toys. “It’s clear that kids and collectors are loving our partnerships with iconic brands, and we’re excited to partner with Unilever to provide fans with more great brands with a Shopkins twist.”
The launch of Shopkins Real Littles will be supported by a multifaceted marketing campaign, including media buys, influencer partnerships, and in-store point-of-sale materials.