Archie’s Toys has announced the launch of Mighty Mojo Toys, a licensing and manufacturing e-com retailer.
“Archie’s Toys offers some of most successful kids brands including MGA, Mattel, Fisher Price, and Hasbro. Establishing a new e-com platform to focus on licensing and manufacturing was the natural progression for us,” said Arash Moghaddam, CEO of Archie’s.
To get things up and running, Archie’s has brought in industry professional Caryl Liebmann. Caryl’s background includes heading up Retail Development for the Pokémon Company International. Liebmann has signed deals with Spin Master for Etch a Sketch, Tetris, Doug the Pug, Ashley Black for a complete lifestyle program, Pete the Cat, Mr. Puppy, and Boxy Girls, among others.
“I’m thrilled to be part of this exciting new venture and honored to be working with such prestigious brands,” said Liebmann. “I look forward to building our roster of licenses.”
MMT will offer a variety of licensed products, starting with party-in-a-box, pool inflatables, and watches, and plans to introduce additional product and categories in the coming year.