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ASTRA Announces Date of Annual “Share the Fair” During Toy Fair

ASTRA Logo Toy Fair Game and Kit Day

The American Specialty Toy Retailing Association (ASTRA) announced that its annual Share the Fair event will be held Monday, February 24 at Javits Convention Center. Open only to ASTRA members, the event is designed to help retailers optimize their time at Toy Fair by identifying not-to-be-missed products that are great fits for most independent toy stores.

“Time at Toy Fair is so precious, and the independent retailers who are members of ASTRA make a big investment to attend,” said Kimberly Mosley, president of ASTRA. “Share the Fair is ASTRA’s way of helping members navigate the aisles efficiently and effectively during their last hours at the show, with the goal of leaving with product plans that will keep their stores fresh and exciting in 2020.”

The Share the Fair breakfast event will be held from 8 a.m. to 9 a.m. in Hall 1E 11, Javits Center on February 24. All ASTRA member retailers are invited. Any member retailer attending the breakfast may pick up a printed copy of the Share the Fair list at the ASTRA booth #6511 by noon that day. Retailers wanting to attend Share the Fair must be members by the end of the day on February 23. Retailers can join online or visit ASTRA booth # 6511 to join.

For information about ASTRA membership and other ASTRA activities at Toy Fair, visit Find ASTRA at Booth 6511 on Level 1 of Javits Convention Center.