The Morton Salt Girl is making her debut as a Funko Pop! vinyl collectible.
The new collectible is the result of a licensing partnership between Morton Salt, and pop culture consumer products company Funko. Beanstalk, Morton Salt’s global brand extension licensing agency, secured the partnership.
“The Morton Salt and Funko partnership presents a unique opportunity to bring an advertising icon with more than 100 years of history to life in a new way. Fans of the Morton Salt Girl will now be able to add her Funko vinyl figure, holding her signature umbrella and round blue canister of table salt, to their collections,” said Jasen Wright, VP, Brand Management at Beanstalk.
“Consumers already have a strong bond with the Morton Salt Girl, and we’re excited that she can now be part of their lives in another meaningful way,” said Chris Hegerfeld, Senior Manager of Brand Licensing at Morton Salt. “She also plays an important role within pop culture, making this partnership with Funko a perfect fit for both of our brands.”
Funko Pop! Ad Icon: Morton Salt Girl will be available in February on shelves and online, including at mass market, department, specialty, Funko.com, and MortonSaltStore.com. The retail price is $10.00. A limited edition Morton Salt Girl Funko Pop! will also be released later this year.