MGA Entertainment, Inc. (MGAE) announced a new L.O.L. Surprise! x Uniqlo fashion capsule that will launch exclusively at UNIQLO stores beginning April 2020.
The new L.O.L Surprise! x Uniqlo product assortment will include L.O.L. Surprise! T-shirts specifically designed for young fashionistas. There will be familiar L.O.L Surprise! brand attributes incorporated into the styles and messages that empower fans to be themselves.
As part of the launch, a new stop motion video will be released showcasing two of the new styles. The video features signature L.O.L Surprise! dolls, Diva and Queen Bee, who embark on a fashion journey that ends in a runway show. The video will be featured in Uniqlo’s retail stores and digital/social, as well as shared with L.O.L Surprise! fans around the world on the brands’ social channels.
Since the dolls debuted December 2016, the brand’s loyal fans have brought to life their L.O.L Surprise! inspired looks by sharing on social media and using the hashtag #lolsurpriseIRL. In July 2019, the brand introduced the older sisters, L.O.L Surprise! O.M.G.