Jazwares is releasing a line inspired by FOX Entertainment’s singing competition series, and television’s #1 program, The Masked Singer. As part of its First Act brand, which is the professionally inspired, parent-approved, kid-tested, line of affordable and durable instruments, Jazwares will debut The Masked Singer Karaoke Microphone at retail later this year.
The Masked Singer Karaoke Microphone from First Act will include voice-changing features, Karaoke, and other sounds that will inspire fans to take center stage, just like the costumed characters they see on the show and sing along at home with the voice-change feature.
Mark Pfefer, Product Lead for First Act at Jazwares said, “Jazwares has always had their finger on the pulse of the pop culture zeitgeist and its clear that The Masked Singer is one of those wide-reaching phenomena that is multi-generation and reaches a wide audience.”
Jazwares will market the new First Act The Masked Singer Karaoke Microphone across retail channels, including mass market, gift, specialty, and toy retailers.
Hosted by Nick Cannon and featuring panelists Jenny McCarthy, Nicole Scherzinger, Ken Jeong, and Robin Thicke, The Masked Singer features celebrities facing off against one another with one major twist: each singer is shrouded from head-to-toe in an elaborate costume, complete with full face mask to conceal his or her identity. The Masked Singer drew a massive audience of nearly 24 million viewers in its post-Super Bowl LIV Season Three premiere on February 2.
Produced by FOX Alternative Entertainment, The Masked Singer was developed for the U.S. and is executive-produced by Craig Plestis (“Minute to Win It,” “The Winner Is”). Izzie Pick Ibarra (“Dancing with the Stars,” “Breaking Pointe”) serves as showrunner and executive producer. Rosie Seitchik and Nick Cannon also serve as executive producers.
The deal was brokered by Striker Entertainment.