Entertainment News

Moonbug Premieres Original Series on Viaplay and Expands Programming Partnership

Mia's Magic Playground

Moonbug, a global entertainment company that develops and distributes content for kids, announced that the original series Mia’s Magic Playground, a Little Baby Bum diverging story arc, is now available on Viaplay, the Nordic Entertainment Group (NENT Group) streaming service.

The first season, which premiered on February 21, 2020, follows Little Baby Bum character Mia and her two best friends, Oskar and Tillie, through their world of play. Each episode is seven minutes and caters to audiences aged 4 to 6-years-old. The show is available in every Nordic language and the animations were done locally to give the characters a uniquely Nordic feel.

In addition, Moonbug has released five seasons of its Little Baby Bum series on Viaplay. As a result, kids and families in Denmark, Norway, Sweden, and Finland access 301 interactive nursery rhymes that support social skills and simulate vocabulary and memory, all in their local language.

“We’re honored to expand our content to the Nordic region through this strategic partnership with NENT Group for their Viaplay streaming service,” said Nicolas Eglau, Head of EMEA of Moonbug. “It’s important that kids feel like they can grow up with our brands, and we’re excited to bring Mia’s story to life through the two shows.”

“Mia and friends from Little Baby Bum are among the most instantly recognizable characters for a whole generation of younger viewers around the world. We are bringing this global phenomenon to Viaplay and making it even more accessible with productions in every Nordic language, all in collaboration with Moonbug’s leading local animation studio to ensure that Nordic feel. Children are growing up streaming and, just like NENT Group’s other kids series, Mia’s Magic Playground will offer a wonderful combination of entertainment and education,” said Filippa Wallestam, NENT Group EVP and Chief Content Officer, in a NENT Group press release on October 14, 2019.