This year, the Force is strong with fans who want to celebrate their love of Star Wars with new merchandise revealed just ahead of New York Toy Fair.
Following the release of the Disney+ series, The Mandalorian (created by Jon Favreau and Executive Produced by Dave Filoni, Kathleen Kennedy, and Colin Wilson), anticipation is at an all-time high for toys, collectibles, books, home goods, apparel, games, accessories, and more inspired by the galaxy’s newest character, the Child, affectionately referred to as “Baby Yoda.” In addition to dozens of products previously announced, a number of all-new items across multiple categories were revealed for the first time. Highlights include The Child Animatronic Edition figure, which is available for preorder at most major retailers, Star Wars Trouble: The Mandalorian Edition and Star Wars Operation: The Mandalorian Edition games, all from Hasbro; a LEGO construction set featuring the Mandalorian’s Razor Crest ship and LEGO BrickHeadz Star Wars The Mandalorian & The Child 75317 building kit; and all-new offerings exclusive to shopDisney.com | Disney store and Disney Parks. These new items and more will hit retail later this year.
Items featuring the Child from Hasbro, Funko, Mattel, Build-A-Bear, shopDisney.com | Disney store, and more, some of which went on pre-sale starting late last year, are expected to hit shelves and doorsteps starting next month.
“Finding ways to engage and surprise audiences with this new Star Wars story has been a tremendous opportunity,” said The Mandalorian creator Jon Favreau. “And holding back on product development gave everyone the chance to discover the character affectionately known to fans as “Baby Yoda” together. This is something special in the age of spoilers. I am so appreciative of the partnership with the teams at Lucasfilm and Disney who are translating these characters into products for fans to enjoy.”
Also revealed today were new products inspired by the animated series, Star Wars: The Clone Wars, which is also executive produced by Dave Filoni and is returning for a seventh and final season exclusively on Disney+. In celebration of the series, Hasbro revealed a Mandalorian Darksaber Lightsaber, as well as additional products featuring Star Wars: The Clone Wars characters as part of their all-new Mission Fleet line of vehicles and figures, including Anakin Sywalker Jedi Starfighter Vehicle and Figure, Ahsoka Tano Aquatic Attack Micro Vehicle and Figure, and Captain Rex Clone Combat Vehicle and Figure. Disney Parks is also celebrating the return of the series with new items including Star Wars: The Clone Wars Clone Trooper pins, apparel and Ahsoka Tano Mickey Ears designed by Ashley Eckstein, voice of Ahsoka Tano and founder of Her Universe.
The 12-episode final season of Star Wars: The Clone Wars premieres February 21 on Disney+, with new episodes streaming every Friday. Fans can expect more reveals of products inspired by Star Wars: The Clone Wars throughout the year.
Additional products tied to other milestone moments, such as the home entertainment release of Star Wars: The Rise of Skywalker and the 40th anniversary of Star Wars: The Empire Strikes Back will round out offerings across multiple categories hitting shelves throughout the year.
“From breakout characters like the Child to the beloved Skywalker Saga and everything in between, Star Wars has the ability to connect with fans generation after generation,” said Ken Potrock, president, consumer products commercialization, Disney Parks, Experiences and Products. “It’s an honor to be able to deliver products and experiences that allow our fans around the world to celebrate their favorite characters and stories 365 days a year.”
Select Star Wars products will be on display at New York Toy Fair, which runs February 22-25, at the Jacob K. Javits Center.