New Product News Toy Fair

Playmates Toys to Showcase Brand Portfolio at Toy Fair with New Product Lines

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Playmates Toys will showcase its ever-growing global brand portfolio during the North American International Toy Fair, from February 22-25, 2020. Several all-new 2020 product lines based on hit entertainment properties will be on display, including a toy line based on ZAG’s action-comedy animation series Power Players, a collection of figures inspired by Disney’s Frozen 2, a collection of toys based on ZAG’s Miraculous: Tales of Ladybug & Cat Noir and toys based on Toho’s history of classic Godzilla Kaiju, as well as Legendary’s newest cinematic feature film, Godzilla vs. Kong. In addition to new product lines, Playmates Toys will also display its Ben 10 and Rise of the Teenage Mutant Ninja Turtles product lines, which both feature expansions for 2020. The varied product lines will be on display in the Playmates Toys booth, # 2243.

“We’re very proud of the dynamic portfolio of brands that will be represented in our booth during Toy Fair this year, as it marks tremendous growth for the company as we work with new partners on iconic franchises while also continuing to grow relationships with existing partners,” said Karl Aaronian, Senior Vice President of Marketing, Playmates Toys. “Creating innovative product lines that bring beloved characters to life off-screen is at the heart of what we do, and in 2020 fans will be offered expansive toy lines featuring their favorite characters including Power Players, Disney’s Frozen 2, Godzilla vs. Kong and more.”


Following are highlights of all-new product lines from Playmates Toys that will be introduced at retail throughout 2020.

Power Players

As the master toy licensee for ZAG’s action-comedy animation series Power Players, currently airing on Cartoon Network, Playmates Toys is introducing a robust toy line that brings the heroes of the series to life off-screen. The 2020 Power Players collection includes an assortment of five-inch action figures based on the TV show, as well as nine-inch deluxe action figures that are with electronics and sound effects. The line also features a variety of vehicles, as well as role play gear which allows kids to transform into Axel, the leader of the Power Players.

Disney’s Frozen 2

Playmates Toys is introducing Disney Frozen 2 Adventure Storytelling Figures, which include I.R. technology to interact with kids and sing and talk with each other. Each figure has over 50 phrases, sings its own unique songs inspired by the film, and takes kids on interactive adventures. With two or more figures, they talk and sing together. The first wave of figures launching in February includes Anna, Elsa, and Olaf, with additional figures launching in the fall.

Miraculous: Tales of Ladybug & Cat Noir

Playmates Toys is globally launching a collection of toys inspired by ZAG’s entertainment property, Miraculous: Tales of Ladybug & Cat Noir. The property airs in over 120 countries worldwide and is continuing a rapid growth path, with new seasons in production, a major worldwide theatrical release, and more.

Godzilla vs. Kong and Toho Classic Monsters

Playmates Toys was recently named global master toy licensee by Legendary Entertainment and Toho Co., Ltd., and has secured the rights to create a product line for both Legendary’s Monsterverse and Toho Originals. Playmates Toys recently launched a product line inspired by Toho’s Classic Monsters, as well as Classic Kong’s throughout cinematic history. In addition, Playmates Toys is developing a product line for this fall’s film Godzilla vs. Kong, from Legendary Entertainment and Warner Bros. Pictures.


Following are highlights of product lines from Playmates Toys featuring expanded offerings in 2020.

Ben 10

As the global master toy partner for Cartoon Network’s Ben 10 animated series, Playmates Toys is further expanding its toy line in 2020. New additions to the toy line include an all-new assortment of action figures based on season four of the series and two new versions of the Omnitrix so kids can transform into any one of Ben’s 10 aliens. Rounding out the new lineup are Micro Playsets which are disguised as an Omnitrix and open to feature environments based on going into the internal workings of the Omnitrix and exploring Heatblast’s alien world.

Rise of the Teenage Mutant Ninja Turtles

Playmates Toys, the longtime master toy licensee for Teenage Mutant Ninja Turtles and home of the “classic” Turtle toys, will showcase its toy line inspired by Nickelodeon’s animated series, Rise of The Teenage Mutant Ninja Turtles. With action figures, vehicles, role play, and more, the Ninja Turtles come to life as kids play out their favorite moments from the TV show.