ON Kids & Family (Mediawan Group) and ZAG have partnered with Fantawild in a joint venture to develop the animated brand Miraculous in China. Fantawild has acquired all Chinese rights to the property and will invest and participate in the development of the feature film. The partnership will establish Miraculous in China in all segments of business, including the launch of the series, the theatrical release of the film, licensed merchandise and promotional products, and location-based entertainment.
Fantawild is one of the leading entertainment companies in China. Active in the production and creation of content, the company is known for Boonie Bears, the No.1 animated media franchise in China and a Chinese theatrical box-office leader. Fantawild is the owner of the largest chain of theme parks in China, with 29 parks in operation and 10 in construction. It is ranked the fifth theme park group worldwide by TEA (Themed Entertainment Association).
Created by ZAG and produced with ON, the 3D-CGI-animated aspirational action-comedy series Miraculous – Tales of Ladybug & Cat Noir is a superhero story. Targeted to girls 6–12 and boys 4–7 and with a fangirl base of “Miraculers” (girls 15–25), Miraculous is the winner of the 2018 Teen Choice Award for Choice Animated Series, airs in over 120 countries across the globe, and has over nine million global subscribers on YouTube. A theatrical release is currently in production at ZAG.
“ZAG and ON Kids & Family have opened a new chapter in their respective history. The joint venture allows our companies to strengthen their market position in China, expand into a country with great potential, and play a direct part in the phenomenal growth of the Chinese market,” said Thierry Pasquet, co-founder and CEO of ON Kids & Family.
“This is a thrilling move for Fantawild,” said Daisy Shang, Executive President of Fantawild Group & President of Fantawild Animation, “Miraculous is a robust property that promotes girl power, and it’s exciting to finalize our agreement and bring it to China. The show is loved by kids globally, and we trust that the Chinese audience will also find it just as inspiring.”
“We at ZAG are so grateful that kids and families around the world have embraced the world of Miraculous. China has always been a very special territory. Despite the growing demand, we remained patient and extremely selective in choosing only the best partner, which we have finally found with Fantawild. Fantawild’s expertise in creating experiential entertainment for kids and families with their theme parks compliments our content perfectly. We are beyond proud to be partners, and are excited for the future of Miraculous in China,” said Jérémy Zag, founder and president of ZAG.