Licensing New Product News

Etch a Sketch Collaborates with Classic Brands for 60th Anniversary

EAS Monopoly

To celebrate its 60th anniversary this year, Spin Master’s Etch a Sketch brand has teamed up with other brands to unveil a series of limited edition launches.

For 2020, the Etch a Sketch brand is joining forces with the Monopoly, NASA, Stan Lee, and Rubik’s brands. Each will have their own limited-edition Etch A Sketch drawing toys.

“The Etch A Sketch drawing toy is one of only a handful of breakthrough toys that’s popularity spans generations,” said Arlene Biran, VP of Marketing for Activities and Building Sets, Spin Master. “It is a timeless toy that encourages creativity on a magic screen that doesn’t need WIFI. Our series of limited-edition collaborations with other inspiring and imaginative classics honors 60 years of unplugged creativity.”

“We’re thrilled to work with the team at Spin Master to bring the Etch A Sketch Monopoly Edition to market,” said Casey Collins, GM & SVP of Entertainment and Licensing at Hasbro. “As we honor major milestones for both brands this year, we hope fans of all ages will treasure this release for years to come.”

The Etch A Sketch limited edition collaborations will be released in limited quantities throughout the year on as well on Etch A Sketch Day, July 12, 2020, marking the official day the first Etch A Sketch toy was sold.

In addition to the collaborations, Spin Master is unveiling a new limited-edition Diamond Edition Etch a Sketch featuring a black frame and custom crystal knobs available in limited quantities on The company will also release Etch a Sketch Revolution in August, the first Etch A Sketch with a spinning screen that allows sketchers to make circles.