New Product News

Precious Moments Introduces Precious Earth Collection

Precious Moments Precious Earth

Precious Moments, Inc. has launched a Precious Earth infant and toddler collection, featuring functional nursery, feeding, and gift options for eco-conscious families. Endangered or threatened animal characters take center stage in the line designed to highlight the importance of taking care of the Earth. Precious Moments will donate five percent of sales of select Precious Earth items to the Wildlife Conservation Network (WCN) to support their efforts to save endangered animals.

“We’re so excited about the Precious Earth collection, not only because of the important messages the line imparts about caring for the world around us, but also because we are able to partner with WCN and help them expand the work they are doing in wildlife conservation,” said Shehnaz Safiuddin, Vice President of Product and Marketing, Precious Moments, Inc. “This type of charitable partnership has been an integral part of the Precious Moments brand history and we are honored to add WCN into the fold of amazing philanthropic organizations that we are able to support.”

“Children are our future and our hope for this planet. The Precious Earth collection by Precious Moments can bring inspiration and a love for animals into the lives of the next generation,” said Joyce Wang, Director of Conservation Partnerships, Wildlife Conservation Network. “We are thrilled to partner with Precious Moments to create a brighter future for wild animals and their habitats.”

Each item in the Precious Earth collection includes an animal story card that shares information about the real-life plight of the species depicted on the product. From bamboo to BPA-free silicone and unbleached kraft gift box packaging, the Precious Earth collection by Precious Moments features eco-friendly meal sets, snack containers,  a bento box, a silicone bib, a sippy cup, a sonogram photo frame, a wireless speaker, a bear-shaped bank, first year and milestone collage photo frames, and a keepsake organizer.

The Precious Earth collection by Precious Moments is available now at and select retail locations.