Licensing New Product News

Sakar Expands Licensed Wheeled Goods with Monster Jam


Sakar continues to expand their line of licensed wheel goods and youth electronics with a new partnership with Monster Jam.

Consumers will be able to replicate the Monster Jam action with Sakar’s newly designed 3D molded Grave Digger scooter, along with four-wheel ride-ons made in two styles: electric and manual. The new wheeled action toys will be available in the style of Monster Jam trucks such as Grave Digger and El Toro Loco. Walkie talkies, a Bluetooth reporter microphone, and headphones will allow kids to create a pit crew experience, as seen at Monster Jam live events. Monster Jam live family entertainment is produced by Feld Entertainment.

“At Sakar International, we design toys that are diverse in style and functionality. Creating products within the kid’s electronics and wheeled goods’ spaces gives kids the opportunity to get up, be active, and expand their imagination,” said Liza Abrams, SVP of Global Licensing for Sakar.