Genius Brands International increases the reach of its flagship animated preschool series, Rainbow Rangers, across the Western Hemisphere with two new broadcast deals signed, including the #1 preschool channel in Canada, Treehouse, owned by Corus Entertainment, and with leading broadcaster Televisa in Mexico.
“In these unusual times, we are seeing that viewing is increasing, not decreasing, and it underscores the timeless nature of animated programs as an asset class immune to normal economic problems,” said Genius Brands’ Chairman & CEO, Andy Heyward. “Corus’ Treehouse channel, which reaches 80% of Canadian preschoolers*, now airs Rainbow Rangers season one and season two Monday – Thursday at 2:50 pm. Mexico’s Televisa, which dominates the television market of the largest Spanish-speaking country in the world with a reach of 60-85% of all households, will broadcast four episodes from season one each week at 8:30 am, beginning May 2020.”
Rainbow Rangers currently airs in the U.S. on Nick Jr. and on broadcasters in key territories around the world, including CCTV (China), Nickelodeon and NOGGIN (Latin America); Cartoonito (Italy); and Discovery Kids (Middle East);. Additionally, the series is available on platforms, including China’s leading streaming service, iQiyi, and Televisa’s BLIM TV in Mexico.
“With the addition of two A-List broadcast partners, Corus in Canada and Televisa in Mexico, we have significantly expanded the reach of Rainbow Rangers with maximum penetration across the Western Hemisphere,” commented Caroline Tyre, SVP International Distribution & Head of Genius Brands Network at Genius Brands. “Additionally, we are currently in negotiations with a number of other leading broadcasters around the world. This special series delivers fun, adventure and entertainment together with important positive messaging of empowerment and diversity.”
“Rainbow Rangers is a welcome addition to our schedule on Treehouse,” said Daniel Eves, Senior Vice President of TV Networks, Corus Entertainment. “We look forward to bringing Canadian viewers new preschool programming that emphasizes the values of friendship, environmental responsibility, and inclusivity.”
Rainbow Rangers is a rescue-based series that follows the adventures of seven girls who are Earth’s first responders, protecting people, animals, resources, and the natural beauty of our world. The series boasts a unique and highly-accomplished team of creators from the animated motion picture and television worlds, including Rob Minkoff (Disney’s The Lion King director), Shane Morris (Disney’s Frozen co-writer), Tim Mansfield, and New York Times Bestselling author and Emmy Award-nominated writer Elise Allen (Dinosaur Train, Lion Guard, Barbie specials), who serves as head writer and co-creator. Multiple Emmy Award-winning director Michael Maliani directs the series, and Genius Brands’ Chairman and CEO and multiple Emmy Award-winning producer, Andy Heyward, serves as executive producer.
Numeris PPM Data, Broadcast Year 18-19 (Aug 27/18 – Aug 25/19), Eng Canada, CumeRch%, Pre-schoolers=K2-5, M-Su 2a-2a