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MGA Entertainment Celebrates Earth Day

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MGA Entertainment celebrates Earth Day today by encouraging families to add a little eco-friendly play during their time at home amid the COVID-19 pandemic. From L.O.L. Surprise! upcycling projects to the Little Tikes Go Green product line, MGAE is focused on supporting the planet today and every day.

“While we are all doing our part to keep one another healthy and safe during this time, it’s extraordinary to also see how we are helping the Earth,” said Isaac Larian, CEO and Founder of MGAE. “We’re now seeing coverage of transparent blue waters in Venice and the clearest Los Angeles skies in decades. Today we have an opportunity for all members of the family to reflect and identify ways everyone – child and parent – can help the Earth.”

L.O.L. Surprise! is encouraging fans to upcycle their signature L.O.L. Surprise! ball and carrying case and turn them into a planter! With all different types of carrying case styles and ball sizes, there are so many ways to bring L.O.L. Surprise! style and fashion to plants. A special, Earth Day episode launched today for parents and kids, demonstrating just how easy it is to upcycle. Fans can watch a step-by-step guide on how to upcycle and create new homes for succulents, herbs, flowers, and more!

L.O.L. Surprise! also wants to remind families they can recycle with TerraCycle. The L.O.L. Surprise! x TerraCycle partnership expanded its reach earlier this year, now including eight additional countries around the world. Since May 2019, over 2,600 participants have joined the U.S. program, and over 15,000 individual pieces have been sent to TerraCycle facilities. Joining the L.O.L. Surprise! x TerraCycle program is easy and the cost to ship the recycled packaging is FREE! This is something parents and kids can do together in support of keeping the Earth healthy!

Parent-trusted brand Little Tikes, announced a new eco-friendly line called Go Green in February and today, in honor of Earth Day, are launching the following products:

  • Go Green Cozy Truck with Trailer – Kids will enjoy helping in the garden using the included shovel and rake. The Go Green Cozy Truck includes a flatbed with a drop-down tailgate that doubles as a storage trunk.
  • Go Green Tractor – Kids will feel like a real farmer riding around on this classic styled tractor designed with big tires and curved seating for safety.
  • Go Green Jr. Play Slide – Made with 100 percent recycled plastic, it can be used indoors and outdoors – perfect for toddlers! The slide also folds easily for storage.

“No one is ever too old to learn or teach the benefits of helping keep the Earth healthy. MGAE is committed to delivering quality products for parents and kids while ensuring that we are doing our part to protect the planet. This is a personal priority and one that is guiding MGAE and our product development team,” adds Larian.