Outright Games Presses Start and Partners with CanspanBMG


Canspan BMG Inc., an industry-leading full-service marketing agency, announces a
new partnership with Outright Games, the leading global publisher of kids interactive entertainment, with a focus on delivering engaging video games based on the biggest family entertainment licenses in the world.

Outright Games has partnered with Canspan to leverage their digital advertising expertise in the US and to lead on their digital advertising strategy and execution including Amazon advertising for new and upcoming launches including TRANSFORMERS: BATTLEGROUNDS, Gigantosaurus: The Game, DreamWorks Trollhunters Defenders of Arcadia and many other exciting titles launching later this year.

“Outright Games brings interactive entertainment to the whole family and allows kids to enter the worlds of their favorite entertainment properties in creative and fun ways,” said Jamie Berman, President of Canspan BMG. “We couldn’t be more excited to be working with a video game company that is family-friendly to their core and be included in the list of their reputable partners.”

Over the last six months, Outright Games has been on a hot streak with the release of Jumanji: The Video Game, and Gigantosaurus: The Game, based on the hit Disney Junior show. Outright Games also recently announced two of their next blockbuster titles, TRANSFORMERS: BATTLEGROUNDS launching October 23rd 2020 and DreamWorks Trollhunters Defenders of Arcadia, based on the Netflix Emmy-winning series from Academy Award®-winning filmmaker Guillermo del Toro which launches September 25th 2020.

“As Outright Games continues our incredible growth story, it is important for us to find partners that share in our value of bringing fun to the whole family, and Canspan is a perfect partner for us,” said Terry Malham Chief Executive Officer of Outright Games. “The Canspan team’s experience in the kids and family space is unmatched and they havedemonstrated a clear understanding of who we are and more importantly what makes our titles unique.”

With this new partnership, Canspan continues its rapid growth as an international agency. Over the last year, Canspan has engaged several new clients and opened new departments to better serve its growing roster of clients in the toy and gaming space.