Kids Insights Continues to Expand Across Americas with Launch of Kids Insights Canada

Kids Insights

The expansion into Canada, follows the launch of Kids Insights US in 2018, and the company’s expansion into Brazil and Mexico earlier this year.

Kids Insights Canada will provide agencies and brands an unrivalled insight into Canadian children’s attitudes, behavior and consumption. Enabling the business to provide all of their data to clients in real-time and monthly insight reports identifying, tracking and evaluating current trends in children’s attitudes, behavior and consumption.

The launch into Canada means that Kids Insights are now surveying more than 4,000 children a week, and will now be surveying more than 200,000 kids a year across 5 continents and 11 countries in total, giving them true market leadership in global kids’, tweens’, and teens’ market intelligence.

The Insights People now operates in the UK, US, France, Germany, Italy, Spain, India, Brazil, Mexico, Australia, and now Canada, and works with clients such as Amazon, F1, LEGO, MediaCom, Pokemon, SEGA, Warner Bros and Viacom and has recently grown to a team of 31 based in Manchester city center.

Nick Richardson, CEO of The Insights People said:

“We are delighted to be launching into both Australia and Canada. Like all of the markets in which we operate in, these markets are also going through an extensive period of change. Agencies and brands are looking to understand these fluid and dynamic markets, and we have supported these countries and have also received huge demand for our award-winning service. Launching Kids Insights in Australia and Canada also represent an important milestone, as we are now surveying an additional 21,000 children in both countries, giving us a new total of 200,000 a year, and providing all of this data to our clients in real-time with expert analysis from our growing team of researchers and analysts. We look forward to supporting businesses in Australia and Canada and businesses looking to enter these markets with industry-leading independent data and insights.”

Tanya Sarakinis, Business Development Director for North America adds,

“Having grown up in Ontario, it is very exciting to be launching our award-winning service in Canada. Having seen our reception in other international markets I very much look forward to working with businesses across Canada who up until now have limited knowledge on how Canadian children’s attitudes, behavior and consumption is evolving and have previously had to rely on data from other countries rather than data based on Canadian children”

The company will also host a free a webinar under the title “THE NEW NORMAL WITHIN KIDS ECOSYSTEM”, which will be taking place on 5th August. This webinar will give attendees the chance to get an unrivalled overview of the changing nature of children’s attitudes, behaviors and consumption patterns as well as identifying some of the latest trends to watch out for. To register for the free webinar, visit