Schleich Reveals Winners of Times Square Billboard Contest

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Schleich® USA, the world’s leading manufacturer of animal figurines, revealed the winner of its  Times Square Billboard Contest.  Fans were asked to submit 60-second videos depicting stories inspired by imaginative playtime with Schleich figurines and playsets. After receiving hundreds of amazing video stories, Paxton, age 7 from Missouri, Addison age 13 from California and JoJo age 7 from Maryland were the three winners.  All three will have their ideas brought to life by famed toy photographer, Mitchel Wu, and featured on the brand’s Times Square billboard this holiday season!  See our winners reactions here.


“We were overwhelmed by the imagination and effort that went into each and every story shared with us,” said Annie Laurie Zomermaand, Chief Commercial Officer for Schleich USA. “Seeing the joy that each child had as they told their story was inspiring and a great way to close out our 85th anniversary celebration.”


Schleich’s yearlong celebration of imagination kicked off at New York Toy Fair, where Mitchel Wu unveiled a series of photographs bringing to life imaginative stories shared by kids. Then in June, more than 5,000 kids from around the world submitted their own photos depicting the rich, immersive details and fantastic stories of their imaginations.


The Times Square Billboard, featuring all three winners, will debut on December 5th.