‘Making It In The Toy Industry’ Launches Season 2

Making It In The Toy Industry

Making It In The Toy Industry, the only toy industry podcast dedicated to helping aspiring toy people bring their ideas to life, is excited to announce the release of Season 2. Hosted by Azhelle Wade (aka The Toy Coach), the podcast, which already has over 50 episodes, will continue to shed a light on the toy industry with mini toy master-classes, step-by-step advice, and interviews with fellow toy industry leaders, inventors and entrepreneurs. The first episode of Season 2 is available now.

The 2021 season lineup is set to include well-known toy industry guests such as Dr. Lisa, creator of the Fresh Dolls, and Eric Slauson, creator of Tattoo Stories, while solo episodes touch on topics such as 5 Myths About Being a Toy Designer, How to Avoid Missteps in Manufacturing, and much more. New episodes will be released every Wednesday.


A 3x patented toy inventor and recipient of multiple toy awards, Azhelle Wade’s industry experience spans over a decade with a history of building up multi-million dollar brands. Azhelle’s been featured on NBC’s Access Daily, Invent Right TV, The Toy Book, Women in Toys, Power Kid Podcast, She’s Off Script Podcast, and more. In September 2020, Azhelle launched The Toy Creators Academy, a first-of-its-kind online program designed to help aspiring toy creators develop and launch their toy ideas.


The Making It In The Toy Industry Podcast first launched in January 2020, and has accumulated over 13k downloads and multiple 5-star reviews. The first season included several notable guests such as famed toy designer Cas Holman as seen on Netflix’s Abstract: The Art Of Design, Pictionary creator Rob Angel, and Silly Sparkles the Clown who taught listeners how to keep kids engaged. Listeners were educated and enlightened with episodes such as Unlocking Your Great Toy Ideas, The Ripple Effect of Racial Bias in the Toy Industry, and What It Takes to be a Successful and Happy Toy Entrepreneur. Enthusiastic Apple Podcast reviews from listeners worldwide describe the podcast as “The toy industry’s most comprehensive collection of information I have ever come across” and “A great tool for getting inside details and setting you up in the right direction to educate yourself on the industry.”