Kellytoy and California School Team to Support Students


Kellytoy, a subsidiary of Jazwares, LLC, announced that it has contributed nearly 100 of its best-selling “chonky” Squishmallows to Silverado High School (Silverado) located in Mission Viejo, California, in the Saddleback Valley Unified School District, to help support school efforts such as its PBIS Program (Positive Behavior Intervention and Supports). Kellytoy will officially kick off a formal partnership with Silverado when the school year resumes this fall.

Silverado is a Model Continuation High School. In 2019, the school launched its PBIS Program as one of its Multi-Tiered Systems of Supports. The PBIS program enables students to virtually earn “Eagle Bills” for positive behavior and redeem them for Squishmallows and other rewards from the PBIS student store.

“We are thrilled that Kellytoy has donated so many Squishmallows to our school,” says Silverado High School Assistant Principal, Cindy Garamoni. “Our students absolutely love Squishmallows. Plus, our teachers utilize the huggable plush toys as a social-emotional support. Squishmallows have been placed in all classrooms and other areas of the school. They have brought tremendous joy to our students. Additionally, they are the most popular award in the PBIS store.”

“We’re delighted to be able to help the Silverado students by donating members of various Squishmallows squads to the school,” says Kellytoy Co-President Jonathan Kelly. “Members of the online Squishmallows community regularly mention how helpful the mallows can be for emotional support, sensory issues or those who are stressed or suffering from anxiety.”

Adored and collected by “kids” of all ages, more than 73 million of the loveable, delightful Squishmallows have found a home since their debut and have quickly grown into a TikTok toy sensation with more than one billion organic video views on #squishmallows (and related) video tags. Squishmallows are available in a variety of shapes and sizes from 3.5 inches to 24 inches. Popping with personality, each Squishmallows character’s name and background story is detailed on its hangtag. The unique line is made of super soft spandex “EF” and polyester stuffing as puffy as marshmallows.