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Basic Fun! & Kroeger Announce K’Nex Distribution Deal

Basic Fun_K'Nex

Basic Fun!, a leading US toy and consumer products company, along with its K’Nex subsidiary, announce a distribution partnership with Kroeger, Inc. for all brands under the K’Nex banner for the specialty and independent markets in North America. Kroeger, Inc. will distribute the classic construction toy brands, K’Nex, Lincoln Logs, and Tinkertoy in this region starting Fall 2021.

K’Nex has been an iconic brand in the toy industry since 1992. Lincoln Logs and Tinkertoy have achieved heritage brand status and have been around for 100 years.

“We are pleased to be represented by Kroeger in the North American specialty and independent markets and are impressed by their strong distribution capabilities in these retail channels,” said Basic Fun! CEO, Jay Foreman. “We are excited to be able to re-establish these products within the market segments that have helped make these iconic brands household names.”

“Our collaboration with Basic Fun! for the K’Nex brands is a win-win,” said Kroeger, Inc. President, Grant Chapman “Through this strategic partnership, we will work towards expanding the retail footprint and building a larger presence at retail to increase visibility of the iconic K’NEX brands to consumers. We are tremendously excited to present and reintroduce the K’NEX brand at upcoming specialty shows.”

K’Nex is a rod and connector building system that lets kids build BIG and make it MOVE. A favorite of serious builders since 1992 and with over 430 awards and recognitions, the K’NEX product line has building toys specially designed for every age group and skill level.

Lincoln Logs, America’s National Toy, have delighted generations of children since 1916. Not many toys have lived to see their 100th birthday and that is what makes Lincoln Logs so special. Inside these collectible tins and heritage packages are an authentic experience: the highest quality real wood pieces, beautifully stained and meticulously crafted for hours of creative building fun.

Tinkertoy has been a favorite of curious little builders since 1913. Building with these iconic rods, spools, and flags supports key areas of a child’s developmental growth.