Gund Teams With Chipolo to Help Parents Track Plush


Spin Master’s Gund brand is joining forces with Bluetooth tracking device Chipolo to help parents and children keep tabs on their plush toys.

Now, for a limited time, when shoppers make a purchase of $50 or more from, they will receive a free Chipolo Plus Bluetooth tracker to attach to their child’s favorite plush. If the toy goes missing, parents ring the tracker in the Chipolo app and listen for the tone to locate it. The apps out-of-range alerts let parents know when they’ve left a location without the toy.

“Gund is synonymous with quality, our plush is designed to last a lifetime – unless you lose it,” said Spin Master EVP of Marketing Laura Henderson. “We receive hundreds of emails from parents who are desperately trying to track down a lost plush and have seen social media posts go viral with celebrities even pitching in to help in search efforts. Our collaboration with Chipolo offers an easy solution that makes parents’ lives just a little bit easier.”

The 120-year-old toy maker’s collection of Teddy bears and other stuffed animals ranges from longtime classic characters Snuffles and Philbin to modern additions like Kai Bear and the Toothpick line.

“The bond between a child and their favorite plush friend is unbreakable,” said Chipolo CEO Primož Zelenšek. “With Chipolo, parents can avoid that inconsolable moment where a child loses their best Gund buddy helping kids spend more time snuggling with their GUND plush and less time looking for them.”