Licensing New Product News

Jazwares Announces Fall Launch of Dino Ranch Toys


Jazwares’ Dino Ranch toy line — based on Boat Rocker Studios’ franchise of the same name — will hit retail this fall, the company announced.

Products will be available via online retailers,, and Amazon, and in-store at other retailers including Kohl’s. Fans can choose from plush, assorted figures, feature vehicles, and playsets.

“We’re thrilled to bring the world of Dino Ranch to preschoolers, and the entire team at Jazwares is ready to join the roundup of the ultimate prehistoric meets Wild West toy line,” said Jazwares president Laura Zebersky. “Loveable, colorful, and full of surprises, this new line will transform playtime into a dino-driven world of adventure.”

Dino Ranch is a CG-animated preschool series that debuted in the U.S. in January 2021 on Disney Junior and DisneyNOW, and is also available to stream on Disney+. At the center of the show is the Cassidy family, who live and work on a dinosaur farm in ranch country, where they are in charge of rounding up, riding, and caring for their herd of dinosaur friends.

“We are delighted to see Jazwares innovative toy line finally launch,” said Boat Rocker’s EVP of brand management and content marketing, Kate Schlomann. “Jazwares is the perfect partner for Dino Ranch, and have transformed the onscreen characters into a fantastic product range with great play value, allowing kids to build out their very own Dino Ranch world. We’ve had lots of requests for toys on our social channels and cannot wait to see how fans react to them.”