CAA Signs Squishmallows Brand


Creative Artists Agency (CAA) is now representing Squishmallows.

As the agency for the plush line from Jazwares’ subsidiary Kellytoy, CAA will seek opportunities for Squishmallows across film, television, video games, publishing, live touring, and more areas.

“The Squishmallows brand is at this incredible stage, experiencing tremendous growth and increasing popularity over the past year,” said Jazwares executive vice president and partner Michael Rinzler. “Now is the perfect time to join forces with CAA, the best partners in the industry, to fully take advantage of the momentum behind the brand and create significant content and entertainment experiences for our brand fans.”

Jazwares recently premiered an animated YouTube seriesSquishville, based on a line of Squishmallows-inspired collectible playsets. Produced by Moonbug Entertainment, Squishville began releasing episodes in June, with one rolling out every Saturday until October 2021.

Since launching in 2017, Squishmallows has sold over 86 million plush in over 40 countries and introduced more than 1,000 characters. On Facebook, Instagram, and Twitter, the brand has a combined following of over 650,000.