The Toy Association and Clamour are currently accepting submissions from toy companies for the Holiday 2021 Influencer Choice List.
The list recognizes the top toys and games for the holiday season, as voted on by a select panel of toy and family influencers in the Clamour network. All toy and game companies are invited to nominate products for consideration until September 17.
“Digital creators across platforms like YouTube, Instagram, and TikTok are now some of the biggest drivers for the products making up kids’ wish lists,” said Adrienne Appell, senior vice president of marketing communications at The Toy Association. “For those looking to get their toys some critical facetime with these key influencers as we head into Q4, the Holiday 2021 Influencer Choice List is the perfect opportunity.”
The influencers who will cast their votes will review each submitted products’ details (including photos and physical product, if available), before voting for their favorites. Voting will take place online in late September. No employees or representatives of The Toy Association or Clamour will have any role in determining the selected products.
“It’s such a pleasure to continue our work helping brands of every size leverage the vast and growing reach of social media influencers through our collaborations with The Toy Association,” said Jonathan Katz, co-founder and CEO of Clamour. “More than ever, we are thrilled to give voice to the influencer community as they celebrate this year’s trends and innovations in our industry.”
The cost to nominate a product is $199 for Toy Association members and $249 for non-members. There is a fee of $149 for each additional product submitted by the same company. The “Holiday 2021 Influencer Choice List” will be unveiled Tuesday, October 12.