Licensing News

Miraculous Adds Licensees, Tops $1 Billion in Sales


ZAG‘s Miraculous – Tales of Ladybug & Cat Noir announced a new roster of U.S. licensees, having recently surpassed $1 billion in retail sales.

“Since launching the Miraculous  Tales of Ladybug & Cat Noirbrand at retail, Miraculous-branded merchandise from over 300 licensing partners is currently available at major retailers and online in virtually every territory around the world across multiple categories,” said ZAG’s CEO and founder Jeremy Zag. “We are grateful for the support of our content partners, licensees, and retailers around the globe, and of course our millions of fans who have embraced the adventures of our heroes, Ladybug and Cat Noir.  We have more exciting escapades yet to come and I can’t wait to share the news of an upcoming series that is sure to be embraced by our Miraculous fans.”

Miraculous – Tales of Ladybug & Cat Noir recently rolled out its fourth season and airs in over 120 countries.

Having signed over 50 licensees in the last year, ZAG’s newest partners for Miraculous include: publishing partners Little Bee and Bendon; fashion and accessories companies HER, Jacmel, Accutime, Jerry Leigh of California, SG Companies, and Heys International; in the activity category, TCG, Horizon, Lil’ Anglers, What Kids Want, and Toy Factory; in food and beverage, Crunch Pak, Good to Grow, Ferrara, Zak! Designs, and Kernels; and in other assorted categories, ASO (wound care and first aid), SmileMakers (stickers for the medical field), and Danawares in Canada for accessories.

The new partners join the existing roster of North America licensees Jay Franco (for bedding), Little, Brown Books for Young Readers, InSpirit Designs (for costumes and accessories), children’s letter-writing platform Epopia, Pez, Swatch’s Flik Flak line of watches for kids, and Playmates Toys — which launched its Miraculous toy line in the U.S. on the e-commerce platforms for retailers Walmart, Target, and Kohls in spring 2021 — among others.