FoxMind Group Ltd., manufacturer and distributor of toys and games, recently named marketing agency Canspan BMG as its public relations partner.
In this new partnership, Canspan will offer strategic guidance for marketing communications on FoxMind product lines — including the upcoming expansion of its Go Pop! products. After releasing the product in 2013 under the name Last Mouse/Last One Lost, FoxMind rebranded the line as Go Pop! and Pop It!
Canspan will also provide FoxMind with influencer marketing and editorial support, in addition to traditional PR and publicity services.
“The Canspan team deeply understands the toy and games industry and how to best communicate FoxMind’s message to consumers, social media influencers and retailers of all sizes,” said FoxMind’s CEO David Capon. “FoxMind’s explosive growth calls for a dedicated, responsive team to be there at all times to respond to the tremendous media interest and to clearly convey the uniqueness of our company and its products — Canspan was a natural choice.”
Canspan’s newest partnership with FoxMind continues its recent growth in the toys and games space over the past several years.
“FoxMind is a company whose award-winning toys and games encourage people of all ages to learn and grow through the magic of play,” said Canspan BMG president Jamie Berman. “We are extremely proud to partner with the FoxMind team to reach as many developing minds as possible with their focus on ‘smarter play,’ and to help them tell the unique stories behind each of their innovative products.”
FoxMind is known for toys and games that stimulate childrens’ minds and help them develop STEM-related skills (like reasoning and spatial logic), verbal expression, dexterity, social literacy, and interaction through play. The company’s products have received recognition with from the Mensa Awards, Game of the Year awards, and Toy of the Year awards, among others.