Disguise, Inc., the costume division of JAKKS Pacific, secured an agreement with Sony Pictures Consumer Products to produce a range of Cobra Kai costumes.
Disguise will design, market, manufacture, and distribute Cobra Kai costumes, which arrive exclusively in Walmart stores this year. A line expansion and more retail partners are planned for 2022.
Cobra Kai is a comedy series consisting of 30 episodes, with a fourth season to debut on Netflix in December.
“The rise of Cobra Kai has been so fun to watch, beginning with its Karate Kid roots, and Disguise is ecstatic to be working with Sony Pictures Consumer Products on a new global costume range to support the massively successful show,” said Disguise president and GM Tara Hefter. “We anticipate that there will be many karate dojo couples and group costumes planned for Halloween 2021 and beyond, as the iconic Cobra Kai outfits are both fun and comfortable to wear, and will be sure to be a hit with fans of all ages.”