Licensing News

Care Bears and RECUR to Introduce Brand New Care Bears to the Metaverse as NFTs

Cloudco Care Bears Cloudco Snow Commerce

RECUR and Care Bears™ announced that they have signed a multi-year NFT partnership to bring the iconic brand of huggable bears from Care-A-Lot into the metaverse. As fans enter the Care Bears metaverse, they will not only discover the beloved original bears, but also brand new, never-before-seen Care Bears. The dedicated experience, launching in the first half of 2022, will allow fans to buy, collect and trade Care Bears NFTs as digital products and collectibles.


Robert Prinzo, Head of Global Licensing, Cloudco Entertainment, said, “For nearly 40 years, the Care Bears have been building a diverse, global community of fans of all ages. The Care Bears’ key messages of sharing, caring, and inclusivity are seen throughout all of our collaborations, and we pride ourselves on aligning with partners that are able to create products that keep our fans excited. As we enter the metaverse, we look forward to introducing a new way to collect Care Bears alongside the brilliant team at Recur.”


Trevor George, Co-CEO of RECUR, stated, “We are reimagining 40 years of Care Bears through this partnership and can’t wait to bring the bright, colorful and emotionally exuberant IP of this iconic brand to the metaverse. Fans will have the opportunity to gain early beta access to Care Bears NFTs in the first half of next year by owning a RECUR pass, which can be purchased next week.”


RECUR announced the launch of its first proprietary NFT, the RECUR Portal Pass, earlier this month. The RECUR Portal Pass will offer early beta access to all of RECUR’s coveted experiences in entertainment, sports, and pop culture including Care Bears, among others. The pass will be available to purchase for 24 hours only on December 9th, 2021. Pre-registration opens on November 30th, 2021. For more information, please visit and join the RECUR Discord at


Care Bear NFT