Licensing News

ZURU Collaborates with Disney to Go Mini

ZURU Disney Mini

Award-winning toymaker ZURU has collaborated with Disney to miniaturize some of the most beloved Disney products, in 5 Surprise Mini Brands: Disney Store Edition. Perfect replicas of favorite toys from Marvel, Lucasfilm, Disney Princess, Mickey & Friends, and Pixar offered exclusively by Disney will debut in miniature form, down to the barcode, in the latest capsule collection of ZURU’s wildly popular, highly sought-after Mini Brands portfolio.


“The appeal of Mini Brands is truly a global phenomenon, with more than three billion views of surprise videos to date,” said Aneisha Vieira, Global Brand Director of ZURU. “There is no doubt the addition of rare Disney Store Exclusive Toys from Disney’s treasured portfolio of brands will take our collectible frenzy to new heights and make 5 Surprise Mini Brands: Disney Store Edition the ultimate collector’s item.” 


With each 5 Surprise Mini Brands: Disney Store Edition, collectors, kids and Disney fans will experience the thrill of unwrapping, peeling and revealing five mini toys and toy store accessories, to recreate a tiny Disney Store of their own! The first Series features more than 70 minis, plus ultra-rare gold minis, including the likes of Marvel heroes Spider-Man Talking Action Figure including a Super Rare Gold, Iron Man Action Figure Marvel Toy Box and Captain America Shield, Star Wars C-3P0-inspired Die Cast Figure and R2-D2-inspired Talking Figure, and Pixar fan-favorites Woody Talking Action Figure, Buzz Lightyear Talking Action Figure including a Super Rare Gold and McQueen RC Car.  


The line also includes Disney Princess like Disney Animators’ Edition Snow White and Belle Classic Doll as well as a selection from Mickey & Friends, and more. 


Launching first to market at Target for the month of February 2022, 5 Surprise Mini Brands: Disney Store Edition are priced at $7.99 and designed for ages four and up.


Combining surprise unboxing, novelty collectibles and the perfect impulse price point, ZURU’s 5 Surprise is among the brands leading the charge in the explorative and other toys category. The category had the biggest dollar gain in the third quarter of 2021 according to NPD. CPG Giants including Build-A-Bear, Crayola, Hershey, Kraft Heinz, Nickelodeon, Unilever have partnered with the New Zealand-based toy company to miniaturize their iconic brands.   

5 Surprise ZURE Disney