In yet another breakthrough, Fun in Motion Toys has signed a worldwide licensing agreement with Rhino Records to produce a collection of Shashibo mystical magnetic puzzle cubes featuring the iconic artwork of the Grateful Dead.
“To be associated with this iconic band is a dream come true!” said Kevin Daniels, President of Fun In Motion Toys. “Grateful Dead have always been about pushing the boundaries of creativity and that’s what Shashibo is all about! Just as the band’s music has created a vast community of ‘Dead Heads’ worldwide, our award-winning cubes have similarly attracted millions of fans throughout the world, so we’re truly putting our heads together for yet another way to let loose and have fun.”
Scheduled for distribution in early October, the initial Grateful Dead collection includes four mystical magnetic puzzle cubes featuring designs which incorporate some of the most well-known Grateful Dead imagery including: Steal Your Face, Dancing Bears, Haight-Ashbury and Skull & Roses (MSRP is $25.00).
Grateful Dead is a social and musical phenomenon that grew into a genuine American treasure. In 1965, an entire generation was linked together by common ideals, gathering by the hundreds and thousands. This movement created a seamless connection between the band and its fans. As the band toured, Dead Heads would follow. Not because it was a part of popular culture, but because it is a true counterculture that exists to this very day-one that earnestly believes in the value of its beliefs. By 1995, Grateful Dead had attracted the most concert goers in the history of the music business, and today remain one of the all-time leaders in concert ticket sales. Eventually, the caravan evolved into a community with various artists, craftsmen and entrepreneurs supplying a growing demand for merchandise that connected them to the music. Today, the connection is as strong as ever. The band was inducted into the Rock & Roll Hall Of Fame in 1994 and received a Grammy® Lifetime Achievement Award in 2007. Their final tally of 2,318 total concerts remains a world record. Grateful Dead recently celebrated their 48th top 40 album on the Billboard chart, a feat no other group has achieved.