Licensing News

King Features Teams Up with Lady Luck Games

King Features Lady Luck

King Features Syndicate, home to some of the world’s most popular entertainment characters, is partnering with Swedish slots specialist Lady Luck Games to create branded digital game content featuring iconic comic characters Popeye, Olive Oyl, Beetle Bailey and Flash Gordon.


The new games will be available for players in slots across Europe and Asia for the first time, further expanding the reach of the character brands to fans across the world within the growing online casino game category. To bring these games to life, King Features Syndicate is working in tandem with Lady Luck’s math specialists to merge the classic character designs and elements with unique gameplay. The first games will be showcased at ICE London in April.


“We see enormous growth potential in the online gaming category and are excited to bring these iconic characters to life with the impressive development expertise and entertaining features of Lady Luck Games,” said Carla Silva, vice president and general manager, global head of licensing, King Features.


Mads V. Jørgensen, CEO, Lady Luck Games, added: “We are extremely humbled and honored that King Features Syndicate has chosen an up-and-coming studio like ours to represent its hugely popular and world-renowned brands. It shows that our strategy works and the games that we produce are some of the most beautiful and entertaining in the business. This is easily one of the most important milestones in the company’s history and will make a huge difference in our outreach to both customers and players.”