PowerTown Names Southard Communications as Agency of Record

PowerTown Southard Relativity

PowerTown Wrestling, the brand developed and being brought to market by Relativity Worldwide LLC, has appointed Southard Communications as its agency of record to support the brand on a comprehensive marketing, communications, and social media campaign. Based in New York, Southard Communications has three decades of experience in the toy, game and collectibles space and is an ideal partner, according to Steve Rosenthal, managing partner of Relativity Worldwide.


“As we prepare to officially launch our new line of exclusive collectible action figures featuring iconic wrestlers from the past six decades, it is important to find the right marketing and communications partner” notes Rosenthal. “I have known Bill and his team for many years and their experience, relationships, strategic firepower and track record of success is second to none in the toy and collectibles industry, making them the perfect partner for PowerTown,” he adds.


Southard will spearhead all efforts to support the launch and ongoing promotion of the PowerTown brand, including consumer and trade media relations, events, influencer marketing, paid digital communications and social media. Founded in 1994 by seasoned marketing pro, Bill Southard, the firm has extensive experience working with companies like The LumiStella Company (The Elf on the Shelf), Thames and Kosmos, Magformers, Crazy Aarons, Green Toys, FoxMind, Upper Deck, Alex Brands, LeapFrog, Cryptozoic Collectibles, and a host of other reputable brands.


Bill Southard adds, “it’s exciting to be working with Steve and his team, including wrestling legend Greg Gagne, as they have developed an incredible and differentiated line of wrestling action figures. We are proud to welcome them as part of our prestigious roster of clients.”


PowerTown will launch soon and to stay informed, fans can visit Relativity Worldwide website: